Vega Showcase,
As part of my BA degree, my team was required to conceptualise and execute a campaign to generate hype around the 2015 Vega Showcase, using innovative and appropriate contact points. Our concept was “Through a Different Lens”. Vega students are taught to see things differently and to solve problems in unique ways, simply because we can step back and look at things from another perspective. The aim of our campaign was to help people see things differently and to commemorate those who do - we did this by using analogue 3D elements.
JEAMINE SNYMAN – Multimedia 2nd Year
COURTNEY WEAKLEY – Visual Communicator 2nd Year
Video explaining the concept:
Direct mailers that will be sent to industry professionals and third year Vega students:
Three posters that will be displayed around campus:
Ambient ads shown in Vega’s 4th building and stickers displayed in the bathrooms:
