Bookatable by TheFork
Blog Posts
Articles written by me
for the Bookatable
by TheFork blog.
Social Media
Examples of content posted during my time as the
social media executive.
E-Mailers
Copy & content written for B2C email newsletters specifying restaurant deals
SEO Descriptions
Search Engine Optimised copy for restaurant pages on the Bookatable platform
Work completed during my time on the content and social media team at Bookatable by TheFork, a restaurant booking site and blog. At this reputable London-based company, my duties involved writing website content using Content Management Systems (CMS), creating email marketing, blog posts, restaurant reviews, managing an international team, utilising Customer Relationship Management (CRM) tools, and putting together copy and imagery for social media while analysing its performance.
Blog Posts
While in my post as the content and social media executive, I wrote, edited and updated blog posts to align with Search Engine Optimisation principles. This varied from foodie features to listicles and reviews.
Social Media
As the social media executive, I wrote copy for social posts across Facebook, Instagram, and Twitter. Additionally, I created imagery for Stories and assisted to implement a scheduling procedure. Over this time, we increased our following dramatically, particularly on Instagram and achieved click-throughs.
Emailers
Working together with the email marketing team, we crafted daily emails and monthly newsletters to send out to our B2C database. This was to push dining out deals, blog posts and restaurants on our site.
SEO Descriptions
Another part of the job spec was writing up Search Engine Optimised descriptions for individual restaurants on our platform. Following a specific structure, these descriptions aided to drive traffic.
