​aQuellé is a South African bottled water brand that produces still, sparkling and flavoured drinks. Their water is harvested from a natural source in the heart of KwaZulu-Natal and their uniquely South African flavours and natural refreshing taste is loved by locals around the country. aQuellé is a hybrid of the Latin word ‘aqua’, meaning water and the German word ‘Quelle’ meaning spring.

The message behind the aQuellé brand is to spread joy to all those who come into contact with it, showing gratitude for their support over the years by continuing to refresh and bring happiness to all those who drink it. This was the basis of their Limited Edition campaign - bringing joy to the consumer through exciting new sparkling drink flavours. Together with creative director, Marc Fielers, we spearheaded the entire campaign. 

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The campaign offered consumers three new flavours: apple, granadilla and watermelon that were only available for a limited period. Consumers could vote for their favourite flavour in competitions to win "joyful" prizes. They created new packaging, radio ads, updated their website, introduced point-of-sale items, a TV commercial and more. Because of the success of the campaign, the client decided to keep all three flavours.